Fornarina Chooses Lohan

Last week Fornarina unveiled their plans to make Lindsay Lohan the face of their Spring 2009 campaign. I want to blog what a disappointment this is to me, and many other Fornarina fans.
Fornarina, an Italian lifestyle brand, has got qualities that I find hard to find in other labels when I shop here in the US. They've got an edge, they've got statements to be made that don't come across as cheesy or cutesy, they are forward in design, they are glamorous, and they are 100% Italian. I like the brand because it is foreign, completely NOT Americanized. Fornarina's choice to put Lindsay Lohan at the forefront of their brand shocked, and even hurt me a little. I am an avid follower of Fornarina. My closet is almost entirely comprised of the stuff. I've got an addiction that I will never give up.

To me, Lohan is not a face of fashion. Lindsay Lohan is the epitome of white trash, sleezy, problematic American girl, and she's a follower. This girl hasn't set a trend in her entire life. She's got every resource at her fingertips and what does she decide to venture into? Leggings. Her own line of leggings are coming out into the market as we speak. Don't get me wrong, I love me a pair of leggings, but I wouldn't say it's the wisest of avenues, the trend will die.

Fornarina's plan is to triple their business over the next five years. As it stands in the US, Fornarina is sold only at their two flagship stores (Los Angeles and Las Vegas), and a handful of boutiques across the nation. If Fornarina wants to Americanize themselves, then I guess Lohan is their girl. The spokesperson for Fornarina, Scott Ronaldson, commented that Lohan is self- confident, dynamic and has lots of attitude. Correct me if I'm wrong, but aren't Lindsay's self-confidence and attitude issues what landed her in rehab a handful of times in the last year? Fornarina don't do it! Don't put the poster girl for American Trash on every billboard and magazine back. This girl has been given way to much credit.

Fornarina I wore you long before Lindsay wore you, and I will continue to support you. Despite Lohan getting in the way, you will always be my princess.

Check out Fornarina's Spring/Summer 08 collection at: http://www.fornarina.com/